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“2017最具期待数字平台竞标晚宴”圆满落幕******  10月18日,由金投赏主办、华扬联众独家承办的“2017最具期待数字平台竞标晚宴”,在著名主持人曹启泰的“掌槌”之下,于上海圆满落下帷幕。

 
 
 
 

  作为金投赏国际创意节的重要组成部分,今年的竞标晚宴吸引了爱奇艺、乐视、派择科技、搜狐、搜狐视频、腾讯、网易、新浪、微博、一点资讯、优朋普乐共11家媒体合作伙伴参与,他们将各自在2017年度最具价值的资源包在此进行拍卖,最终总成交额高达1亿4620万元,美素嘉尔、中国平安、经稞•有机青稞米、秀视传媒、贵人鸟、携程等品牌主拍得这些资源,成为本次拍卖的赢家。

  作为本次竞标会上的一个特殊环节,陈数女士现身竞标会并发表演讲,为“真爱梦想”慈善基金会进行数字媒体资源的募集。陈数在演讲中表示,在基金会的经历、见闻让她更加理解真爱梦想所推广的素养教育理念,并愿意利用自身影响力号召媒体对公益事业进行支持与曝光。陈数女士的演讲深深打动了在场媒体,大家纷纷踊跃举牌,为慈善事业贡献自己的一份力量,募集总金额高达2421万元。

  本次拍品均来自各大知名媒体,种类丰富多样,涵盖了真人秀节目、网络综艺、线上活动等多个方面,触达人群广泛深刻,更有拍品采用了AR、VR的全新呈现手段,得到了在场竞拍者的认可。

  附录:拍品简介(以竞标顺序排列)

  爱奇艺——“欢脱定律”

  “欢脱定律”是一档马苏、魏翔、尉迟琳嘉搭档主持的综艺节目,节目首次尝试准直播的录制方式,加入更多新科技和不同文化背景下的喜剧糟点,每期邀请一位演艺明星跨界演喜剧。

  优朋普乐——“也许我行”

  大型品牌原生自制互动真人秀节目,起用当今社会热点——“废柴”素人作为真人秀主角,让“废柴”走近各大精英企业参与职业分工,协同作业,完成废到人才的转变。

  新浪——“中国首届财经网红大赛”

  将财经与网红相结合,联合微博股票、重磅打造中国首届财经网红大赛。

  派择科技——“金鸡报晓,‘屏’开得胜”

  派择科技创新打造了“手机开屏魔图”生态广告网络,将品牌广告主的高清商业信息大图置入到锁屏海报位,达到用户开屏即可见的效果,牢牢占住与受众互动的流量第一入口。

  网易——“品牌态度日”

  “品牌态度日”是网易基于“态度标签”和自身精准广告投放系统联合品牌广告主实现基于“态度”的精准营销,为广告主通过个性化的展现形式连接具有相同“态度”的品质人群,真正实现从平台到场景的“一种态度,多种触达”。

  搜狐——“年小兽大作乐”

  搜狐AR技术首次引用到广告传播中——春节期间搜狐新闻客户端开启“扫一扫”功能,扫描客户元素,释放对应的福气年小兽,进行专属AR互动,获取优惠券。

  搜狐视频 ——“私奔主题季”

  以搜狐视频独家优质节目《约跑不能停》为主要内容依托,VR,AR、先声夺人等新颖互动技术,实现线上线下、虚拟现实之间的资源打通。

  一点资讯——“兴趣共振日”

  一点资讯联合OPPO,将硬件与软件结合,借助双方大数据融合,帮助品牌清晰绘制精准用户画像,为广告主提供“全天候、全方位、全覆盖”的最强资源营销生态闭环。定制的系统级兴趣服务,让广告变成消费者的兴趣体验。

  乐视——“寒假亲子嘉年华”

  基于乐视超级电视作为播出终端,“寒假亲子嘉年华”是为家庭用户打造的家庭教育类产品,拥有30000多部儿童教育资源,以平台、内容、终端、应用所支撑的横跨终端、纵贯生态的家庭教育生态系统。

  微博——“超级直播日”

  网红和直播成为2016年互联网的新风口,#超级直播日#发起直播挑战,吸引广泛参与,巧用明星、网红为品牌创造并传播优质UGC内容,汇聚黄金推广资源与超级直播话题助力品牌直播一鸣惊人。

  腾讯社交广告——“腾讯社交视频(品牌现象节)”

  社交平台一站式营销资源策略整合,最优广告资源覆盖预热、引流、互动、再传播全路径,覆盖用户任意碎片时间在朋友圈、QQ空间,实现高品质曝光。

http://news.sohu.com/20161028/n471629875.shtml news.sohu.com true 综合 http://news.sohu.com/20161028/n471629875.shtml report 3327 10月18日,由金投赏主办、华扬联众独家承办的“2017最具期待数字平台竞标晚宴”,在著名主持人曹启泰的“掌槌”之下,于上海圆满落下帷幕。   (责任编辑:王扬)

滑雪过年成春节打开方式 陕西滑雪门票订单量同比涨85%******

西部网讯(记者 马晴茹)冬天不玩雪玩什么?在北京冬奥会热情持续高涨、冰雪运动快速普及的带动下,滑雪过年成今年春节最时尚的“打开方式”。今天(2月4日),西部网·陕西头条记者从携程获悉,春节头三天,陕西滑雪门票订单量同比增长85%,白鹿原、照金国际、翠华山等滑雪场人气爆棚。

随着北京冬奥会的到来,国内也掀起了一股滑雪热。数据显示,春节前三天滑雪酒店的订单量同比增长52%,酒店人均花费同比去年春节上涨13%。“组团滑雪”“雪地打卡”等内容频繁出现在朋友圈中,滑雪相关产业也逐渐升温。

记者了解到,在预订滑雪门票的用户中,女性用户撑起”半边天“,虎年春节报名滑雪的女生用户同比去年增加38%。今年春节室内滑雪场同样火爆,室内滑雪场的订单量每日俱增,每十个滑雪用户中,有两个都会选择室内滑雪。

据悉,随着冰雪游的大众化普及,从小白到专业级的用户逐年递增。以2021年为例,全年在雪场玩耍2天及以上的用户规模较2019年增长180%。70%以上“滑雪客”会二次复购滑雪产品,深度滑雪爱好者不断增加。



来源:西部网-陕西新闻网

编辑:张佳萌

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Dramatic final snowboard tune******

by Peter Mertz。

COPPER MOUNTAIN, United States, Dec. 21 (Xinhua) -- The last of two December pre-Olympic qualifying events saw drama and uncertainty unfold as snowboarding Olympians squared off in the final 2021 tune-up before the 2022 Beijing Winter Olympics.。

In the women's snowboarding superpipe finals on Saturday, Spain's Queralt Castellet was in the gold medal spot with China's Cai Xuetong in second place when Chloe Kim, the defending 2018 PyeongChang Olympic gold medalist, looked down the superpipe for her last of three runs.。

"Last run for Chloe Kim," NBC announcer Todd Richards boomed to the crowd of hundreds lining the walls of the 600-foot-long halfpipe, and more than 1,000 fans clustered at the bottom, at the Copper Mountain ski resort, located 77 miles west of Denver in the Rocky Mountains.。

"Huge pressure on this young lady," added one fan standing atop the superpipe wall, in attendance with his 10-year-old daughter.。

But Kim, who took a year off snowboarding after the PyeongChang games to concentrate on her studies at Princeton University, saved her best for last and "seemed unfazed by the pressure as she strung together a 1080, cab 900 and a perfectly executed cab 1080 to score a 96 and capture the title," the Steamboat Pilot reported.。

At the bottom, as the crowd roared in appreciation, Kim fell to her knees and was immediately mobbed by Cai, Castellet and the other women snowboard competitors, who piled on top of her with whoops and cheers of appreciation.。

"This is what makes snowboarding so special," onlooker Dave Pyle told Xinhua. "These women are fierce competitors, but above all that, they support each other regardless of the outcome. They are all class acts."

"I am never putting myself in that situation again," Kim told the audience after her dramatic come-from-behind victory. "That was horrible. I was so happy that I was able to land, seriously."

Castellet finished second, and Cai took third. Next month's Olympic qualifier at California's Mammoth Springs will decide the final spots on the U.S. ski and snowboard Olympic teams.。

On the men's side, the snowboarding superpipe drama was replaced by the uncertainty that looms over the head of snowboarding legend Shaun White, a four-time Olympian who stumbled on his first two runs and only finished seventh overall with a top score of 82.。

"Shaun White struggles again in Olympic snowboard qualifier," the San Diego Union-Tribune headline said Sunday, as "the three-time gold medalist continued to underwhelm in the 2021-22 season and is down to one remaining qualifier," the Union-Tribune said.。

"It looks like the 35-year-old icon from Carlsbad will need a discretionary pick from U.S. Ski & Snowboard to get to Beijing," the report added, noting that White was eighth two weeks ago "on this same halfpipe" at the U.S. Grand Prix.。

Japan's Yuto Totsuka won Sunday with a score of 95.5 points on his final run, followed by American Taylor Gold (92.0), Japan's Ruka Hirano (89.0), Switzerland's Jan Scherrer (88.0).。

On Sunday, Japan's Ayumu Hirano became the first person in snowboard history to land the elusive triple cork (three diagonal revolutions above the 22-foot pipe) in competition.。

"Halfpipe snowboarding has just changed," NBC's Richards announced. "This is where we're going, ladies and gentlemen. Good luck, everybody."

Aside from White, the American best positioned to prevent a Japan sweep is Gold, who finished second on the day off the strength of his very first run, Forbes said Sunday.。

"It was a highly technical run that saw Gold go McTwist, frontside 1260 with a tailgrab, his signature double Michalchuk 1080 and then a switch McTwist as a setup trick for the switch 1080," Forbes noted of team USA's best Olympic hope after White.。

In the men's snowboard superpipe final, four Americans made up the 10-man field, including White, Gold, Chase Josey and Joey Okesson.。

After his final run, White threw his goggles and gloves to the fans. "I'm so happy to put one in. Thank you everyone for being here," White told the crowd. "This is my last Dew Tour so thank you, Dew Tour. Thank you everybody here. I appreciate you!" Enditem。

Trade between China's Guizhou, RCEP member countries up 16.6 pct in Q1******

GUIYANG, Nov. 6 (Xinhua) -- Trade between southwest China's Guizhou Province and the Regional Comprehensive Economic Partnership (RCEP) member countries grew by 16.6 percent year on year to about 12.17 billion yuan (about 1.9 billion U.S. dollars) in the first three quarters of this year, said Guiyang customs.。

Exports mainly include fertilizer, tires, tea, guitars and main imports are metal minerals and rubber, the customs said.。

Data also showed that the trade between Guizhou and RCEP member countries has accounted for about 30 percent of the province's total foreign trade.。

The Regional Comprehensive Economic Partnership (RCEP) agreement, which will take effect on Jan. 1, 2022, is the world's largest free trade agreement, covering about 30 percent of the world's population. Enditem。

西甲首轮-阿拉巴替补任意球制胜 皇马2-1逆转阿尔梅里亚迎开门红

1.烟火气、文化味、运动范儿……今夏“夜经济”有多火?

2.火箭军某旅打破建制营壁垒 一营的尖子教会了六营的兵

3.烫完几千元的头,我丑到不敢回家过年

4.日本航空8月20日起恢复上海至成田客运航班

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